The Importance of Colors in Email Marketing
Colors are the prime factor which can help you convey your message correctly. Colors have always been in use to convey messages. Colors are the best part for communication.
To be added here is the fact that the world of communication especially media had been imprisoned with the black and white for long since 60s. In 60s colored revolution was brought to the print and electronic media. From that time color has been the major part of any media to attract attention.
Colors are among those factors which attract attention. Precisely speaking colors are the major attraction for any gaze. You must have noticed while going through your daily activities that whenever you come across some bright colors, you turn your gaze and give a while to the minor details of the matter. If something comes your way of dull appearance you don't bother to give the second look to that thing. Here you are capable of understanding the value of colors. The concept of colors is different for different individuals. Everybody has his own personal response to specific color. read more
Writing Effective Subject Lines
Subject lines are one of those factors which are the successful emails, promotional and newsletters. Working with the subject lines to make them effective is a factor which can make the recipient open your mail. If not effective or attracting the recipient will not bother to click it open. The subject line content is also the chief factor in the algorithm of many recipient-level spam filters and also ISP. So the chances for the poorly written subject lines are not only prone to go unopened but also they will be kept from reaching the recipient's Inbox.
To write effective subject lines you must keep the six principles in your mind: read more
Create a Web Version of Your Email Newsletter
To avoid any confusion if your recipient have got you have mailed him or not? The best idea is to provide them with the option for both HTML format and the Plain Text format. This will provide them to open your email with the format they can support. The fact is today most of the email clients are capable of supporting HTML but the problem is with those who still are using the old versions of Lotus Notes or AOL, so they might not support the email based on the HTML format so your email will appear to them all distorted. So, providing your email with both options means that it will be viewed in the same way as was intended.
Ponte to keep in mind: read more
Getting Text Emails Displayed as Intended
The email software and setups will display your email in their own way so with such a numerous amount of the software and setup no one is certain how your email will be displayed by each of them.
However, we have come up with some of the practical tricks to ensure you with outcome of the closest possible appearance of your email nearly with every sort of software for email.
The four of the main problems with the display of text-only newsletters. read more